Friday, May 28, 2010

Amai Unmei Fashion Designers


Allison Covington, owner of Amai Unmei - a local apparel design business - will be featured in Portland’s 2007 Fashion Week. Allison has lived in Portland since 1989 when she moved here to attend Reed College. As it does with new-comers, Portland drew her in and she hasn’t left since.

When Allison isn’t creating clean-lined, feminine dresses and coats, her alter-ego is a typical Portlander - spending her time outside “either climbing at Smith Rock or skiing on Mt. Hood, enjoying the Oregon landscape!” Designing in Portland has allowed her to express her creativity alongside other fashion designers. Contrary to what many in Los Angeles & New York think, Portland designers aren’t only creating sportswear! Despite the fact that Portland isn’t considered a “main hub” on the fashion map, and sourcing isn’t always readily available, Allison loves that Portland appreciates small businesses. It seems to have given her the perfect opportunity for Amai Unmei to flourish. Her line provides Portland women with wearable apparel that has a “modern twist.” Clothing-wise, Portland’s motto is probably “anything goes,” but Allison designs & provides special occasion clothes for women who want to look wonderful and feel comfortable. Amai Unmei allows women to buy incredibly fashionable clothes without emptying their pocketbooks as well!

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