Looking natural: Amy Childs appeared to be wearing less make-up than usual as she posed for the Vogue shootIt's not very often that you see Amy Childs out and about without a layer of heavy-duty make-up.
So it came as something of a surprise to see the TOWIE star looking a lot more natural on Saturday as she posed for photos for the prestigious fashion magazine Vogue.
The 21-year-old beautician opted for a more sophisticated look for the shoot - which in keeping with the spirit of the ITV2 show took place on the Essex coast.
Striking a pose: The redhead was wearing a simple but stylish black dress, leather jacket and boots for the photoshootAnd she kept her outfit simple for the photos, wearing a clinging black minidress, teamed with matching black leather jacket and high-heeled ankle boots.
However Amy appeared to be enjoying the chance to be featured in the magazine, pouting and posing her way through the shoot - and at one point sitting precariously on a bollard in the street while resting her feet on a crate.
There were few glimpses of the delights the coast had to offer though, with photographers seemingly content with a few shots in front of a candyfloss stand and snaps closer to the beach - where the weather was breezier.
On the box: At one point Amy rested her feet on a crate while balancing on a nearby bollardAmy's look was far removed from the flouncy, flamboyant Pia Michi creations she has recently been seen out in, including the gold dress she wore to the Baftas and a frilly black number which she wore for her 21st birthday party earlier this month.
But fans of the show may soon have the chance to dress just like her, with reports that production company Lime Pictures is in talks with retailers to produce a fashion range inspired by the show.
Having already brought vajazzles to the high street, The reality TV show's producers are now trying to persuade fashion chains, including New Look, into signing a deal.
On home turf: The shoot took place on the Essex coast, with Amy posing for some shots in front of a candyfloss standAccording to reports, Lime Pictures registered a trademark for clothing, footwear, headgear and nightwear under the TOWIE brand with the Intellectual Property Office on June 10.
The producers also have plans to produce a range of beauty products inspired by the show.
Meanwhile Amy has denied recent rumours that she is set to leave the ITV2 hit, amidst rumours she was clashing with co-star Mark Wright.
Change of pace: The shoot saw Amy adopting a very different look from usual, but the 21-year-old was still her glamorous selfAlthough a huge hit in the show's first series, which featured her doomed romance with club owner Kirk Norcross, she wasn't such a prominent feautre in the recent second series.
She wrote on Twitter at the time: 'For future records I am not leaving TOWIE.'
Only some of cast of The Only Way Is Essex are expected to return for the third series in September, with producers said to be planning a mass cull of less popular characters.
Windy day: The reality star also appeared a bit chilly and windswept as the shoot moved closer to the coastsource:dailymail
