The womens- and menswear collections in the BOSS Black line offer versatile fashion ranges with a rich array of elegant “modern classics” in business-, leisure- and formalwear: perfect looks that satisfy the most sophisticated tastes and enhance the wearer’s personality.
For more than a quarter-century, the BOSS brand with its hallmark white logo against a black background stood exclusively for business-oriented menswear. The launch in 2000 of the first BOSS women’s collection – known initially as BOSS Woman – laid the cornerstone for the subsequent diversification within the BOSS core brand.
Today the BOSS brand world and its color spectrum extend beyond the classic black colored label – i.e. BOSS Black – to include BOSS Orange and BOSS Green. The BOSS Selection collection, which is positioned in the upper segment of the BOSS Black menswear, displays the additional distinction “Selection” on its label. Shoes and accessories round out the BOSS Black range, along with eyewear, watches and fragrances produced under license.
BOSS Black is sold at more than 6,100 POS worldwide. A unique store concept and seasonal advertising campaigns featuring international photographers and models enhance the brand image, while glamorous shows and events in the worlds of fashion, sponsorship and film lend the line added emotional and experiential impact.
No comments:
Post a Comment