Max Azria Fashion Designer

Fashion designer Max Azria was born in 1948, in Tunisia. Then Fashion designer Max Azria went to Paris, to study acting, when he was only 13 years old and was got his education from there.

Fashion designer Max Azria uses the name ‘BCBG’ for his company and it stands for Bon Chic Bon Genre, in French which means "good style good attitude". The logo and name were designed by the wife of Fashion designer Max Azria, ‘Lubova’.

For about 11 years, Fashion designer Max Azria designed for women clothing in Paris, from 1970 to 1981. After that in 1981, Fashion designer Max Azria shifted to USA and started Jess, an innovative idea trade store recommending hip French textileing. Fashion designer Max Azria founded BCBG, in 1989. The chic designs of Fashion designer Max Azria and crafty approach captured the awareness and consideration of Hollywood stars and especially women who wished for contemporary stylish clothing at less prices then those of other expensive Fashion labels.

BCBG has been an accurate arrangement of European classiness with headquarters in Beverly Hills, California, and American strength. Since its commencement, Fashion designer Max Azria has been recognized for its signature album of women's fabrics; adding shoes, handbags, perfumes, Accesories, Eyewear, Belts, Jewellery, Scraves and cosmetics to its Fashion line of creations.

Fashion designer Max Azria designs clothes for TV shows as well; like Seinfeld, Ally McBeal, Friends, and Entertainment Tonight.He did many fashion shows and fashion weeks for the promotion of his collection.

BCBG of Fashion designer Max Azria bought out the Paris house of Herve Leger, in 1999 and its flagship store. Now BCBG has 65 boutiques in the USA, Paris and Asia. Additionally to Womens ready-to-wear, the lines of BCBG comprises 3 Junior Lines, licensed shoes, Contemporary, handbags, swimwear, sunglasses,and menswear etc.

Since 1996, in New York Fashion designer Max Azria has been showcasing his Fashion assortment, at the Fashion Week. The Fall 2001 collection of Fashion designer Max Azria move to and fro from cocktail chicks to bondage babes. It was a Fashion anthology for party girls not blushing violets.