Chanel creative director Karl Lagerfeld has become the spokesman of Volkswagen cars.
Matthias Becker, Volkswagen’s marketing manager, says that Lagerfeld is a ‘perfect ambassador’.
In the tongue-in-cheek commercials Karl discovers the cars have alloy wheel rims and tinted "privacy" windows - because he says fashion people don't like bright light.
The flamboyant designer appears with his muse Baptiste Giabiconi - who recently branched out from modeling into pop music - in the 30 second video, with Baptist pointing out the stylish cars are German like Lagerfeld himself rather than French.
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