Heidi Klum has signed a deal with Coty Beauty to produce her own fragrance named ‘Shine’ which is expected to launch in September.
“Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “She is not just a supermodel or a celebrity, she is also a businesswoman. She is very multifaceted and we plan to create a fragrance which celebrates all of those facets.”
In addition to that, Klum is also involved in reshaping Coty-owned Astor Cosmetics brand. She is both serving as an artistic director and adviser as well as appearing in advertising for the color cosmetics brand, which is sold only in Europe.
Besides, the mother of four Klum is also working on her active wear collection HKNB, with New Balance, and her Maternity wear for retailer A Pea in the Pod and Motherhood Maternity. In the past, she has also served as a spokesperson for Victoria’s Secret Beauty, as well as for Ann Taylor and Volkswagen.
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