British TV Presenter Alexa Chung has become the new face of Italian trainer brand Superga for the brand’s 100th anniversary and to help give it a stronger UK presence.
Superga is known for its sporty preppy styles and chunky vulcanized rubber soles.
The ads will launch in February.
In addition to that, Alexa will also bring a new audience to the Lacoste product.
Last year, she was named as the latest face of Lacoste's new female fragrance, with the perfume to be launched later this month.
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