Ilaria Venturini Fendi (the sister company of Fendi, which is responsible for the accessories line) decided to launch its own brand – Carmina Campus. Models in the first collection were inspired by African culture and style, especially from Kenya and Uganda, which are very popular this year.
However, the brand did not use African materials, but applied materials, which are currently very popular among couture handbags, namely plastic and other synthetic materials. Moreover, production will be carried out exclusively in Africa using recycled materials, such as safari tents and other “garbage” left behind by Europeans during their vacations in Africa.
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