H&M has launched its latest collection entitled ‘Conscious Collection’, which is made from fabrics such as organic cotton, organic linen, Tencel and recycled polyester.
The ‘Conscious Collection’ features 69 styles for women, men and children, including embroidered blouses, cotton eyelet dresses and tailored separates in a palette of white and beige hues. Accessories include jewelry made from recycled plastic.
The collection will launch worldwide on April 14 with an advertising campaign shot by Sölve Sundsbo starring models Natasha Poly, Abbey Lee Kershaw, Ben Hill and Clément Chabernaud.
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