Jennifer Lopez, who was this year’s Barbara Walters’ 10 most fascinating people, is the newest face of L’Oreal Paris.
The multifaceted entertainer-turned-fashion designer has signed a multimillion-dollar contract to become global ambassador for L’Oreal Paris brands, including EverPure hair care, Preference hair color and Youth Code skin care.
“You can’t help that when you work collaboratively with a team where you are the focus that how you look and feel is very important to how you portray something. So what I wear and how the hair and makeup is and how I move and choose to move in the [ad] campaign says a lot for the product and what we are trying to portray,” said Lopez in a telephone interview from Los Angeles. Her debut ad will focus on EverSleek, a new range under the Ever franchise of hair care products.
The 41-year-old beauty will launch the company’s new take on TV advertising in 2011, which aims to be more intimate and conversational.
Cyril Chapuy, global brand president, L’Oréal Paris, said the inspiration behind the TV shoot, which took place Nov. 13 and 14 in New York City at Silvercup Studios, was Lopez herself.
He explained: “The script was written from Day One with Jennifer in mind. It was never just another commercial; it was designed for Jennifer’s personality. She is the one speaking directly to the camera, there is no voice-over and she speaks in her own words,”
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