The 16 year old has teamed up with newly formed company Etoile Nation Beauty to introduce fragrance splashed accessories including wristbands and dog tags infused with a unisex fragrance called ‘My World’.
“I smelled part of the day smelling different scents” told Bieber over instant message adding, “They actually brought me a bunch of stuff to smell today,” he said. “One of them smelled too young, too fruity. One was really good.”
As for what type of scent he finds alluring on girls, Bieber said, “I actually like the Britney Spears perfume on girls. It smells good.”
Bieber, his manager Scooter Braun and Universal Music Group, which owns Bieber’s record label Island Records, are partners in the new venture. The fragrance, named after the singer’s current tour, is embedded into a patented resin technology designed to hold the scent for at least one year.
“The resin delivers the scent in a way that is every bit as good as a juice,” said Ferrara, who prior to Etoile was a senior marketing executive at Coty Inc.
The scented accessories are slated to launch in Wal-Mart stores on Black Friday.
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