Georgio Armani is launching an Emporio Armani online store in China to become the first western fashion brand and open an official e-store in the country.
Georgio Armani said that the growing importance of the Chinese online market prompted him to launch the site emporioarmani.cn, which is powered by Italian online retailer Yoox.
In addition to Emporio collections for men and for women, the store will also carry the EA7 sports line, a selection of the Armani Jeans’s collections, accessories, watches, eyewear and jewelry.
The site will be entirely adapted to the market in terms of language and customer care, size conversions, payment systems and currency. There will also be specifically branded bags and packaging.
This online retail project was specifically developed for chine and includes technology and interface design
In addition to that, The Company has a multi-brand division, which comprises the yoox.com and thecorner.com online stores. The latter will be launched in China by the end of 2011, followed by yoox.com in 2012.
No comments:
Post a Comment